AT&T Wireless Unveils Trade-up Offer to Lure Data Customers Away from Competitors

Sector:Wireless Services - U.S.

Pages:3

Publisher:Current Analysis

AT&T Wireless Unveils Trade-up Offer to Lure Data Customers Away from Competitors

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Description:

With EDGE's faster speeds as a leverage point, AT&T Wireless is looking to win back customers (or potential customers) it ceded to Verizon and Sprint PCS when it could only offer GPRS-quality service, which lacked in comparison to 1xRTT.