Mobile TV Trials Delight Operators - Consumers Want to Pay

Sector:Wireless Services - Europe

Pages:3

Publisher:Current Analysis

Mobile TV Trials Delight Operators - Consumers Want to Pay

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Description:

Commercial mobile TV trials in Finland have pushed all of the right buttons for mobile operators. Consumers are willing to pay and eager to consume the content on offer. Still, trials also reveal the challenges in making these services mainstream.