Lessons from the High-Street: Vertical Insight for Mobile Operations

Sector:Wireless Services - Europe

Pages:4

Publisher:Current Analysis

Lessons from the High-Street: Vertical Insight for Mobile Operations

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Description:

The MVNO challenge falls down in the High Street. MNOs have superior retail channels, but are they really using them properly? Operators have to become better retailers, and this could mean a whole new approach to consumer marketing.