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Lessons from the High-Street: Vertical Insight for Mobile Operations
Sector:Wireless Services - Europe
Pages:4
Publisher:Current Analysis
Lessons from the High-Street: Vertical Insight for Mobile Operations
Report Price: $249.00Immediate Online Access
Description:
The MVNO challenge falls down in the High Street. MNOs have superior retail channels, but are they really using them properly? Operators have to become better retailers, and this could mean a whole new approach to consumer marketing.