Economic and Product Market Databooks

This study covers the outlook products in various countries. For the year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the nation (in millions of U.S. dollars). Comparative benchmarks allow the reader to quickly gauge each country vis-à-vis regional and global totals. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.

This study does not report actual sales data, but gives, however, estimates for the latent demand for products and services in each country. For each category, estimates of how the P.I.E. grows over time (positive or negative growth) are provided. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business.