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Market Potential Estimation Methodology
Overview
This study covers the outlook products in Venezuela. For the year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the Venezuela (in millions of U.S. dollars). Comparative benchmarks allow the reader to quickly gauge Venezuela vis-à-vis regional and global totals. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved
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