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Market Potential Estimation Methodology
Overview
This study covers the outlook for products and services in Mbaiki. Estimates reported are given for the latent demand, or potential industry earnings (P.I.E.), for Mbaiki across hundreds of categories (in millions of U.S. dollars) and of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a Mbaiki vis-à-vis the world. Using econometric models which project fundamental economic dynamics, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved
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